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GoThrive Digital — brand kit

The register brand kit: what the Digital register is, how it looks, how it sounds, and what to hand an agent when generating content for it.

The house, and this register

GoThrive is one master brand with two endorsed registers. This kit covers the Digital register — digital.gothrive.co.za.

GoThrive (master) Counselling & Coaching Digital
Host gothrive.co.za coaching.gothrive.co.za digital.gothrive.co.za
What it is The company Counselling for the person, coaching for the practice Working on the business — finding the constraint and building the thing that removes it
Lockup descriptor (none) COACHING DIGITAL
Faith framing — Carries it None — this register is secular
Accent — Blush #DEA6AF Teal Accent #5CBDB9
Field — Pale Pink #FBE3E8 Deep Teal #1C353B

The legal entity is GoThriveCoach (Pty) Ltd, registration 2019/550480/07. GoThrive is the brand that company trades under; GoThrive Digital is the business-side register of that brand.

Historical note. The Digital register was previously published under the trading style Nostics, at the domain nostics.biz. That was never a separate company — the trading style belonged to GoThriveCoach (Pty) Ltd throughout. The nostics.biz site is switched off in January 2027 and its content moves to gothrive.co.za. Nothing in this kit is derived from that superseded identity; its palette, typeface and mark are retired and must not be reintroduced.

For the shared system — the master marks, the palette in full, the type families and the binding decisions — see the company bundle okf-gothrive, C.Purpose/C2.Brand. That is the authority if this register kit and the company bundle ever disagree.

1. Brand core and strategy

1.1 What this register does

GoThrive Digital works on the business rather than in it. The job is to find the constraint that is holding a business back and build the thing that removes it — usually an operating model, sometimes the system that makes one visible, sometimes the digital tooling that gets it out of someone's head.

The register does not sell AI. AI is how the work is delivered and a proof point that the work landed; the offer is operational: diagnose the constraint, design the fix, implement it, and leave the client able to run it.

1.2 Purpose

To help established enterprises grow sustainably, operate with excellence, and build the foundation that lets technology investment actually pay off — through intelligent systems, strong governance, and a culture of continuous improvement.

1.3 Offerings, method and tools

Offerings, in four groups

  1. Operating model design and implementation — the structure for how the business creates, delivers and captures value.
  2. "Perform" consulting — hands-on guidance through proven operating systems, to improve focus, accountability and execution.
  3. Scorecards and dashboards — turning existing data into a monitoring system the leadership actually uses.
  4. AI roadmaps and implementation — decided after the operating model, not before it.

The method — the GoThrive 7P Improvement Method. Seven grouped principles, applied as principles rather than checklists:

Group Principles
A — Diagnose Pathfinding, People
B — Improve Purpose, Playbooks, Perform
C — Thrive Profits, Perpetuate

Pulse! is the subscription web application that carries the method: the documented activities and tools, a question bank for confidential assessments, and a place to hold the key transformation artefacts — strategy, quarterly tactics — where the client and the consultant can both see them.

1.4 Differentiation

  • The diagnostic IP is given away, not held back. The assessment tools and the principles-based method are available to clients and partners on an affordable subscription, rather than being sold as billable mystery.
  • Principles over checklists. Each client gets a configured journey, not a standardised template.
  • The method stands on published ground. It draws on well-documented business-improvement thinking plus the more recent execution research, and says so.
  • Experienced practitioners. Execution specialists, not graduates learning on the client's time.
  • Consultant and client share the same hymn-book. Both work in Pulse!, so the consultant augments the client's own capacity instead of replacing it.

1.5 Voice

Plain, declarative, specific. Short paragraphs. Numbers and named constraints rather than adjectives. No marketing puff, no emoji, no exclamation marks. Where something is unknown, say so rather than smoothing it over. This register stays secular throughout — the faith framing belongs to the Counselling & Coaching register and must not appear here.

2. Colour

The palette is shared across the brand; the Digital register uses a specific slice of it. Consume the tokens from the kit rather than copying hex values into a build.

Token Hex Role
deep-teal #1C353B Primary ink, wordmark, headings — and the Digital field
warm-teal #3F5C5B Body copy, descriptor, meta on light fields
off-white #F6F4F1 Default page ground; the reversed ink on the Digital field
white #FFFFFF Plate / card ground
teal-accent #5CBDB9 Graphic only — the Digital riser terminal, large display accent
pale-pink #FBE3E8 Counselling & Coaching field, soft callout
blush #DEA6AF Graphic only — coaching riser terminal, CTA fill
warm-beige #CFCABE Hairlines, endorsement rule, structural divider
medium-grey #636363 Small meta labels on light fields
sage #8EC0AE Reversed-field secondary accent
deep-water #0E1F24 Deepest field, single-colour print reversals
ink #26302F Single-colour print — every mark must survive as this one ink
rule-dark #6E8285 Endorsement rule on a dark field

The Digital signal

The register is carried by one variable — the register itself: a colour field, a descriptor word, and the shape of the riser's terminal. On Digital:

  • Field — Deep Teal #1C353B, with off-white #F6F4F1 reversed ink.
  • Riser terminal — square (the coaching terminal is rounded).
  • Riser accent — Teal Accent #5CBDB9.
  • Monogram tile — square, no corner radius (master carries a 22 % radius, coaching 28 %).

Two colours that are graphic-only

Blush and Teal Accent are never text on a light field. On light grounds they measure 1.70:1 and 2.03:1 against their respective grounds — far below the 4.5:1 text target. They appear as riser terminals and large graphic fills only. Both are strong on the dark field: Teal Accent on Deep Teal is 5.82:1, so it can carry text inside a teal-accent fill.

Misuse. Do not set the descriptor in Blush or Teal Accent on a light field. Do not introduce a colour outside this palette. The former Nostics colours (#1D2844 navy, #3A99B4 teal, #A5D667 lime) are retired; any document still showing them is out of date.

3. Logo system

The marks

Mark What it is Use it when
Wordmark GoThrive! alone — the exclamation is part of the spelling and never drops Space is tight, or the riser would be redundant
Horizontal lockup Wordmark + rule + descriptor + riser The default: headers, footers, documents
Stacked lockup The same, stacked Square-ish spaces: avatars, stamps, tiles
Monogram (A2) The riser turned up into a tile — three bars, not a letterform App icon, favicon, social avatar, anywhere below the lockup's minimum

Each mark ships in three variants: colour (light backgrounds), -reversed (dark backgrounds), -mono (one ink only — fax, stamp, single-colour print).

The Digital files

Ten marks, this register's hue in the third bar:

File Use
lockup-horizontal-digital.svg The main department mark — wordmark + riser + DIGITAL, on light
lockup-horizontal-digital-reversed.svg Same, for dark backgrounds
lockup-horizontal-digital-mono.svg Same, one ink
lockup-stacked-digital.svg Stacked, on light
lockup-stacked-digital-reversed.svg Stacked, for dark
lockup-stacked-digital-mono.svg Stacked, one ink
monogram-digital.svg The A2 tile with this register's hue in the third bar
monogram-digital-reversed.svg Same, for dark
monogram-digital-mono.svg Same, one ink
riser-bar-digital.svg The riser alone — rules and dividers on a department page

The icon ladder (favicon through the maskable PWA pair) sits in assets/icons/; the full list, with sizes and when each is served, is in assets/README.md.

Sizing and clear space

  • Size a lockup by HEIGHT, never by a shared width. The two department canvases differ in width against the same height, so an equal width gives the narrow one a large wordmark and the wide one a small one. Use h-[60px] w-auto. Equal height is what makes the wordmarks equal — logo parity is equal height, not equal width.
  • Minimum sizes. Lockup: wordmark ≥ 24 px. Any -mono variant: wordmark ≥ 14 px. Below 14 px the descriptor drops whole (it is never abbreviated) and the riser stays. In the 9–13 px band use the small-optical drawing, not a scaled-down normal one.
  • Clear space is 0.5 × cap height on all sides — no other mark, type or image inside it.

Why the monogram is not a "G"

The first monogram was a "G!" tile. It was rejected because it reads as Google's favicon — unacceptable for a brand that must not look borrowed. The production monogram is A2, the riser turned up into the tile, a staircase of three bars. It was chosen from four candidates on a single test: survival at 16 px, the smallest place the brand appears. A2 is in production across every monogram file. Neither the rejected tile nor the retired pre-consolidation mark belongs in any new work.

4. Typography

Two families, both loaded by the website through its framework. The kit's fonts/ folder holds the TTFs only so the generator can outline the wordmark.

Family Weights Role
Inter 400, 600, 700, 800 Everything set in words, including the wordmark and the descriptor
IBM Plex Mono 500, 600 Figures, labels, eyebrow text, the descriptor in spec sheets

The pre-consolidation typeface — Montserrat — is retired (D12) and must never be used; it is not a GoThrive face and never becomes one. Naming it here is deliberate: a generator that does not know which face was retired will reach for it. One exception survives and only one: the WealthLedger logo, which is a separate brand carrying its own face.

The scale

Token Size Line height Weight Tracking Use
display-xl 64 px 1.05 800 −0.035em Direction headline
display-l 42 px 1.1 800 −0.03em Page H1
display-m 30 px 1.15 800 −0.02em Section H2, hero lockup
heading 21 px 1.25 700 −0.01em Card heading
body 17 px 1.45 400 0 Long-form copy
body-s 14 px 1.5 400 0 Secondary copy, captions
label 11 px 1.4 600 +0.14em Uppercase descriptor, buttons
eyebrow 10 px 1.4 500 +0.18em Monospaced eyebrow / section marker

The descriptor

Property Value
Text DIGITAL
Size 0.42 × the wordmark size
Tracking +0.16em
Case Uppercase
Weight 600

The size ratio is why the descriptor sets the lockup's overall width: the mark does not shrink to make room for a longer word — the canvas widens. Keep the descriptor in Warm Teal on light fields and off-white on the dark field.

5. Target clients

  • Primary industries — growing companies in a scaling phase, light-industrial and manufacturing businesses, and sales/distribution organisations with high-volume logistics.
  • Ideal client persona — business owners and C-suite executives (CEO, MD, CFO) with the authority to change the operating model.
  • Pain points — manual chaos and hidden misalignments between systems and people; growth pains where the market opens up but costs scale faster than revenue; margin squeeze or revenue drops that force a repositioning.
  • Aspirations — a foundation that scales independently, operations that can absorb technology investment, and a culture that owns the change.

The fuller two-ring ICP and the differentiation ladder live in positioning-differentiation.md.

6. Usage and AI integration

Tool and platform ground. Frameworks the method draws on: Good to Great, Scaling Up, EOS, TAB, Pinnacle. Delivery stack: PostgreSQL, Metabase, Linux, Docker, Power BI, and automation tooling such as n8n.

Data visualisation. High-contrast, actionable charts — bars, gauges, geographic maps. Colour does a job: it marks the register and the stage of the journey, not decoration. Where a chart needs more than the palette allows, add neutral greys rather than new hues.

Prompt template. Adapt the document type and the register as needed:

Act as the GoThrive Digital brand assistant. Using the GoThrive Digital brand kit, create a [document type]. Keep the register secular and the voice plain and declarative — specific over adjectives, no marketing puff, no exclamation marks. Set words in Inter and figures and labels in IBM Plex Mono. Use the palette: Deep Teal #1C353B as ink and as the Digital field, Warm Teal #3F5C5B for body copy, Teal Accent #5CBDB9 at graphic scale only. Sign the piece with the GoThrive Digital lockup, sized by height. The domain is digital.gothrive.co.za.

The things most likely to go wrong. Taking artwork from a superseded review snapshot; believing a brand document that does not mention A2, the risers or the descriptor rules; and treating "Nostics" as the company or the seller. The company is GoThriveCoach (Pty) Ltd; the brand is GoThrive; this register is GoThrive Digital.