GoThrive Digital — brand kit (short)
The one-page version. Everything here is a summary of the full
Brand-Kit.md, which wins on any conflict. The company system
lives in the company bundle okf-gothrive, C.Purpose/C2.Brand.
Who we are
- Legal entity: GoThriveCoach (Pty) Ltd, registration 2019/550480/07.
- Brand: GoThrive — one master brand with two endorsed registers.
- This register: GoThrive Digital,
digital.gothrive.co.za. The business-side register: working on the business — finding the constraint and building the thing that removes it. Secular; no faith framing. - The other register: Counselling & Coaching,
coaching.gothrive.co.za— the human-side register, which carries the faith framing. - Lockup descriptor:
DIGITAL. The register is GoThrive Digital in prose. - The wordmark is
GoThrive!— the exclamation is part of the spelling.
Historical note. This register was previously published under the trading
style Nostics at nostics.biz. "Nostics" was never a legal entity; it was a
trading style of GoThriveCoach (Pty) Ltd. That site is switched off in January
2027 and its content moves to gothrive.co.za. Its palette, typeface and mark
are retired and must not be reintroduced.
What we sell
Four offering groups: operating model design and implementation; "Perform" consulting; scorecards and dashboards; AI roadmaps and implementation.
The method is the GoThrive 7P Improvement Method — seven grouped principles (Diagnose: Pathfinding, People / Improve: Purpose, Playbooks, Perform / Thrive: Profits, Perpetuate), applied as principles, not checklists. Pulse! is the subscription web application that carries the tools, the assessment question bank and the key artifacts.
Differentiation in one line: we give away the diagnostic IP that large consulting firms keep proprietary, delivered on an affordable subscription with consultants augmenting the client's own capacity.
Colour
| Token | Hex | Use here |
|---|---|---|
deep-teal |
#1C353B |
Ink, headings — and the Digital field |
warm-teal |
#3F5C5B |
Body copy, descriptor on light |
off-white |
#F6F4F1 |
Default ground; reversed ink on the Digital field |
white |
#FFFFFF |
Plates and cards |
teal-accent |
#5CBDB9 |
Graphic only — the Digital riser terminal, large display accent |
warm-beige |
#CFCABE |
Hairlines and dividers |
ink |
#26302F |
Single-colour print |
Blush #DEA6AF and Pale Pink #FBE3E8 belong to the Counselling & Coaching
register. Teal Accent is never text on a light field (2.03:1) — it works as
a graphic fill and as text on the Deep Teal field (5.82:1). Retired and
forbidden: the old Nostics navy #1D2844, teal #3A99B4 and lime #A5D667.
Marks
| Mark | Use |
|---|---|
Wordmark GoThrive! |
Space is tight |
| Horizontal lockup | The default — headers, footers, documents |
| Stacked lockup | Square-ish spaces |
| Monogram A2 (three bars on a square Deep Teal tile, this register's hue in the third bar) | Favicon, app icon, social avatar, anything below the lockup minimum |
Each ships colour, -reversed, and -mono. The Digital set of ten is in
assets/svg/; the icon ladder is in
assets/icons/.
Two rules. Size lockups by height (h-[60px] w-auto), never by a shared
width — the department canvases are different widths, so equal width gives
unequal wordmarks. Clear space is 0.5 × cap height on all sides.
The monogram is A2, not a "G" — the "G!" tile was rejected for reading as Google's favicon. The pre-consolidation typeface, Montserrat, is retired (D12) and must never be used; the only surviving exception is the WealthLedger logo, a separate brand with its own face.
Type
- Inter (400/600/700/800) — everything set in words, including the wordmark and the descriptor.
- IBM Plex Mono (500/600) — figures, labels, eyebrows.
Scale: display-xl 64 / display-l 42 / display-m 30 / heading 21 / body 17.
Descriptor: DIGITAL, 0.42 × the wordmark, uppercase, +0.16em, weight 600.
Voice
Plain, declarative, specific. Short paragraphs. Numbers over adjectives. No marketing puff, no emoji, no exclamation marks. Secular — leave the faith framing to the other register.
Prompt starter
Act as the GoThrive Digital brand assistant. Using the GoThrive Digital brand kit, create a [document type]. Register: secular. Voice: plain and declarative, no exclamation marks. Type: Inter for words, IBM Plex Mono for figures. Palette:
#1C353Bink and field,#3F5C5Bbody,#5CBDB9graphic only. Sign with the GoThrive Digital lockup sized by height. Domain: digital.gothrive.co.za.